The initiative provides young people with the necessary skills to become an online content creator.
16 to 25 year olds from London and Essex can enter the VlogStar Challenge for the chance to win £500 of filming equipment, a £2,000 donation to a charity of their choice and one-on-one mentoring from YouTube itself.
Young people taking part in the competition should review the online resource pack of vlogging workshops before producing a one-minute video on a social issue or news story to upload to YouTube.
The top 150 entries will be shortlisted, and the semi-finalists invited to take part in a day of online sessions at YouTube HQ in September 2020.
The final 15 will get the chance to spend a day with the YouTube team at their Production Space to enhance their video-making skills. The final event will then take place in London in November 2020 to announce the winner of this year’s challenge.
Those wishing to participate in the 2020 challenge have until 31 July 2020 to submit their entry.
In addition to the competition, people who work for a school or youth organisation can register to host a vlog training workshop. This involves an experienced trainer going to the school or organisation to deliver a training session, which teaches young people the skills involved in video-making.
Those involved will learn how to voice their opinions in an effective way, develop social media knowledge, and learn to shoot, edit and produce exciting video content for YouTube.