The World’s First, Best, Worst Mid-Year YouTuber Calendar 2020/21 will raise funds for The Black Curriculum and ActionAid UK.
The project sees 40 creators take part, including YouTubers such as Niko Omilana, Becky James, Taz Alam and Jack Dean.
In a video launching the product, Zac Alsopp said: “Our leaders aren’t doing shit, so we asked ourselves what we could do to help.”
“It took two months of hard work, but my God, we’ve created something that any fan of YouTube has to have, all while supporting two very good causes,” added Jamie Rawsthorne.
ITS FINALLY HERE. PLEASE GO SHOW IT SOME LOVE PEOPLE 💕💕https://t.co/ScXHnmuEHZ pic.twitter.com/RTin7CFkxZ
— Zac Alsop (@zacalsopp) June 20, 2020
The Black Curriculum is an initiative working to teach Black history in schools to 8-16 year olds, while ActionAid UK supports women and girls in the world’s poorest countries.
“Over 300 NHS staff members died protecting our partners, our parents, our families and our friends from the worse of the coronavirus,” said Jamie.
“As a nation, we’ve banded together and raised £110 million for these heroes, and luckily, we’re through the worst of it now,” Zac added.
“However, for the poorest people in the world, this devastation has just begun,” Jamie continued.
Sharing the second charitable cause, Jamie went on explain that they’ve achieved GCSEs, A-Levels and university degrees, with over 17 years of over formal education.
“Why does it take a knee on George Floyd’s neck for eight minutes and 46 seconds for us to realise what Black people already know: that we’re living in a racist society,” he said.
“Racism is embedded in every area of our society, so how can we hope for a better future when we can’t even learn from our past,” Zac asked.
The duo also revealed that a live competition will be set up to promote the calendar, with each featured creator having their own personal code to promote the product.
An announcement will be made at 6pm every day, showing how much has been raised by each month and team, as well as the top five individual creators who have raised the most money.
The winner who has generated the most funds will be announced at the end of the week.
Nearly £5k raised in just over an hour you guys are sick pic.twitter.com/jPWwElIPc0
— Jamie Rawsthorne (@jamierawsthorne) June 20, 2020
At the time of writing, over £6,250 has been raised for charity.
More information, including how to purchase a calendar, can be found at YouTuberCalendar.com.
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