TikTok is looking to encourage education during this period of lockdown, which is the result of the coronavirus pandemic.
TikTok made the announcement on its official blog on 28 May, with the post informing readers that the app has partnered with over 800 public figures, educational institutions, media publishers and real-world professionals to help bring more educational content to TikTok.
Writing in the blogpost, Head of Content Partnerships for TikTok US, Bryan Thoensen, said:
“The joy of learning on TikTok is that the content offers instructional tips and takeaways in a creative format, teaching something useful and inspiring users to seek out more information in a way that is fun and engaging.”
Those businesses set to work with TikTok on the initiative are ones that have been impacted by the COVID-19 pandemic. The app is also teaming up with more notable names, including Lilly Singh, Bill Nye, Tyra Banks, Neil DeGrasse Tyson and José Andrés.
Through the videos posted, viewers will be given tips, advice and explainers about a range of topics, including wellness, farm life, DIY exercise and more.
The initiative will cost approximately $50 million and is being funded through TikTok’s Creative Learning Fund, which is part of the app’s $250 million commitment to assisting with the impact(s) of COVID-19.
Those wishing to learn more about the #LearnOnTikTok initiative can do so via TikTok’s official blog.