The partnership aims to create better connections between creators and viewers.
Subtext and Studio71 have announced they’ve come together in a deal that will see the companies working to help creators connect with viewers in a “healthier and more intimate setting”.
Subtext, a conversation platform which allows creators to speak with members of their audiences through text messaging, will now be available exclusively to those within Studio71’s network.
Speaking about the partnership, Mike Donoghue, CEO and Co-Founder of Subtext, said:
“Studio71 has a tremendous network that understands the power of authentic connection and conversation. Today, their global network consists of 1,300 premium creator channels that drive over 11 billion monthly views with industry leading engagement rates.
“This partnership accelerates our ability to foster deep audience relationships. We’re redefining what is possible for brand partners and creators alike, using a channel that feels like an unfiltered conversation with a friend.”
As a result of the deal, Studio71 and those within its network will be given the opportunity to create their own “subscriber communities” through Subtext, which will allow them to share exclusive updates and financially support their work.
Both companies will also be working together to create new strategies and tools to help creators better communicate more directly with their viewers.
“Subtext is reimagining how people connect and engage with each other online,” said Mike Flynn, CTO of Studio71. “By adding Subtext to our already impressive suite of solutions, we’re able to foster deeper connections with our talent.”
Those looking to learn more about Subtext can do so via its official website.
Twitch has launched a news channel. Alternatively, you could read about the release of YouTube’s new Bedtime Reminders.
For updates follow @TenEightyUK on Twitter or like TenEighty UK on Facebook.