The clothing company has partnered with the companies to promote the release of Minecraft Dungeons.
CLOAK, which was launched by Mark Fischbach, Sean Mcloughlin and Ben Curtis in 2018, uses storytelling and its relationships with influencers to reach its audience.
The reveal of the new limited edition clothing line coincides with the release of Minecraft Dungeons, which is a new game “inspired by classic dungeon crawlers” and is set within the pre-existing Minecraft universe.
Speaking about the launch, Mark and Sean said:
“We are incredibly excited to partner with Mojang and Microsoft on this clothing line, especially considering the amount of time we have both spent exploring Minecraft. We want to bring the same type of experiences and emotions from exploring these worlds to the clothing line, to make it as genuine and authentic as possible for all of the fans and gamers out there, while allowing them to see it with new eyes. To be able to design clothes from the game and bring them into the real world is a dream come true.”
The clothing line features a host of new products, featuring designs related to Minecraft Dungeons. The items available include cloaks, t-shirts, hoodies, crop tops, joggers, snapbacks and beanies, with prices ranging from £16.39 to £72.13.
Mark and Sean have been avid players of Minecraft, with both uploading videos to their channels, wherein they play the popular game.
Mark your calendars, Minecraft Dungeons Limited Edition Collection by Cloak is coming May 26 at 9am PDT. 😱 pic.twitter.com/CqL5AtB8hX
— Cloak (@cloakbrand) May 19, 2020
“Minecraft Dungeons is a fresh and exciting new part of the adventurous worlds Mojang Studios has built,” says Kayleen Walters, Minecraft‘s General Manager of Partnerships and Licensing. “CLOAK designs bold and creative collections, and we strongly identify with their efforts to support inclusivity and create a positive social impact within the communities they touch.
“Given all of those phenomenal factors, collaborating on a special collection for the launch of Minecraft Dungeons is a wonderful opportunity and a great fit,” she continues.
Minecraft was created by Mojang Studios and was purchased by Microsoft in 2014.
Those wishing to browse the collection can do so via CLOAK’s official website.
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