Facebook launched the feature on 19 May, with it set to rollout on Instagram this summer.
Facebook has announced a new feature, which is set to make it easier for businesses to better promote themselves and sell products directly to the social media site’s users.
Through Facebook Shops, businesses will be able to create free online storefronts, powered through third-party services, such as Shopify, WooCommerce, ChannelAdvisor and BigCommerce.
Writing in a blogpost, Facebook said:
“Businesses can choose the products they want to feature from their catalog and then customize the look and feel of their shop with a cover image and accent colors that showcase their brand. This means any seller, no matter their size or budget, can bring their business online and connect with customers wherever and whenever it’s convenient to them.”
According to the site’s CEO, Mark Zuckerberg, the new feature is Facebook’s way to working to expand the e-commerce space, saying it’s an important aspect of rebuilding the economy during the COVID-19 pandemic.
Today we're introducing Facebook Shops, which will make it easy for businesses to set up a single online store on both @facebookapp and @instagram, and soon @messenger and @WhatsApp too pic.twitter.com/bBloRGBFzP
— Facebook (@Facebook) May 19, 2020
Facebook Shops will be free to create, with businesses able to purchase ads. Users wishing to view a Shop can do so via a business’ Facebook page or through its Instagram profile.
When it comes to purchasing an item, users will be able to pay through Facebook or they will be re-directed to the business’ official website, where they’ll be able to complete their transaction. It should be noted that any purchases made through Facebook will be subjected to a fee.
According to Facebook, those who set up a Shop will be able to provide one-on-one customer service via its associated apps, including Messenger and WhatsApp.
While Shops have already launched for Facebook users in the United States, those on Instagram will have to wait until the summer for the feature to become active.
As for other future additions, Facebook plans to eventually integrate store loyalty programs with the feature, as well as the ability to browse store catalogues. There are also plans to create a live shopping experience, where users can digitally browse a storefront via live stream.
Instagram has introduced Guides, where users can find curated resources from their favourite creators and businesses. Alternatively, you could read about the release of Lele Pons‘ YouTube Originals series, The Secret Life of Lele Pons.