The new icon aims to optimise the amount of ad revenue creators earn from their videos.
YouTube has introduced a new icon for creators to better understand if a monetisation decision has been made on new uploads.
Sharing the announcement in a video uploaded to the YouTube Creators channel, YouTube explained that the icon will allow for creators to check for any ad suitability issues before publicising new content.
Accessible via the videos page on YouTube Studio, the new ‘checking’ monetisation icon will allow creators to see if the site’s automated systems are still checking a video against its advertiser guidelines.
YouTube suggests all creators upload any new videos as either ‘unlisted’ or ‘private’ while they’re checked for ad suitability, with the site having added a warning to let them know that a video may not yet be ready to run ads.
Monetizing creators- Made a quick video about a new monetization icon you might be seeing 👇. Here's also a full video tutorial: https://t.co/yrMSHxYNxW & Help Center article: https://t.co/AMeH2uANSQ pic.twitter.com/BAleWgqLyD
— Matt Koval (@YouTubeLiaison) May 14, 2020
Upon a video being checked, the new icon will then be changed to a green, yellow or red symbol, which will notify creators if their video has either been approved for ads, will feature limited ones or if it has been deemed unsuitable to run them.
As with before, upon YouTube’s systems either allow or disallowing ads on a video, creators will be able to either rectify the issues or ask for a human review.
It should be noted that most creators won’t see the new icon upon a video being upload, given the speed in which YouTube’s systems typically review for ad suitability and the ability for creators to self-certify any new uploads.