The change will set in motion a better way for artists and their teams to come together to increase their presence on Spotify.
Spotify has announced that it’s making changes to its Spotify for Artists tools, bringing together the three groups that often make up an artist’s team: the artist themselves, their manager(s) and their record label.
Sharing the news on their blog, Spotify said:
“Over time, as we’ve listened to feedback and seen how people use Spotify for Artists and Spotify Analytics, it’s been clear just how collaborative artists and their teams are in analyzing and planning promotional strategies.
“In an effort to empower artists, managers, and labels to work together as seamlessly as possible, we’re bringing everyone together in one place: Spotify for Artists.”
Today, we're bringing artists, managers, and labels to Spotify for Artists so you and your team can use the same tools and features—all in one place.
Full thread below 👇 pic.twitter.com/lwjdO2pOoj
— Spotify for Artists (@spotifyartists) May 15, 2020
The first change sees those within an artist’s music team being granted the ability to add multiple people to their Spotify team. Through this, they will also be granted access to a log of actions via a new Activity Page.
While data and analytics will stay primarily as they were, labels will now have access to data for songs they have the rights to.
Over the next few weeks, both artists and their teams will be able to make changes to their artist pages, including updating bios and sharing new playlists.
Finally, Spotify has announced that Spotify for Artists will now be accessible to labels via its mobile apps for iOS and Android.
Spotify for Artists launched three years ago and has been a tool for both artists and their teams to use to better share their music and connect with those who use the music streaming app.