Google’s Podcast Manager will allow podcasters to better see how audiences are engaging with their work.
The new features will allow for podcasters to have more insight into their audience, in order to help their podcast perform better and reach more listeners across Google’s products.
Writing in a blogpost, Google announced:
“Whether taking a quick walk, diving into an ambitious cooking project or driving in the car, people are listening to podcasts in more places. We redesigned Google Podcasts with this in mind, making it easier to discover and listen to podcasts wherever people are listening.”
Available via Google Podcasts, podcasters will be able to gain access to metrics to better understand how audience engagement changes over time, as well as see activity for more recent episodes.
Podcasters will also be given access to retention analytics, which can be exported. These will allow them to see where listeners are tuning in and when they’re dropping off, in terms of duration and minutes played.
Finally, the Podcast Manager will show where audiences are listening, including from phones, tablets, smart speakers and desktop, to “help [them] better understand and respond to changing listening behavior”.
Google has said it plans to continue to release more updates to these features.