Instagram released the feature in order to allow users to donate money to non-profit agencies during the COVID-19 pandemic.
The feature will apply to both video stories and live streams, and comes after the app released a donation sticker last week.
Instagram’s donation features can be used to create fundraisers for over a million non-profits. The app has also pledged to give 100% of the money raised to charity.
Users can access the donation feature under the “Create” section within the Stories section. Alternatively, they can choose to go live and click the “Donate” option on the left-hand side of the screen to create a fundraiser.
Now you can create and donate to fundraisers on Instagram Live. ❤️ All money raised goes to the nonprofit.
Donate and you'll see a new “I Donated” sticker in stories. Use it and your photo/video will be added to a shared story where friends can see how you’re giving back 💫 pic.twitter.com/RIKRP93XSY
— Instagram (@instagram) April 28, 2020
Those wishing to set up a fundraiser will then have the option to choose their preferred charity, and anyone who donates will unlock a special “I Donated” sticker, which they can use on their own Stories.
Those who host a fundraiser through Instagram will be able to see who donates, as well as how much is being raised in real time. They can also see a breakdown of donors and how much they’ve given.
It was reported last month that Instagram’s live stream usage increased by 70%. Doing this time, the app has brought back its “Live With” option, which allows two users to go live and have a conversation together.
According to Instagram, users have been using the app to fundraise, meaning the addition of a donation feature has made it easier to collect funds for charity.