FaZe Clan partners with creative platform Sugar23 to establish FaZe Studios.
FaZe Clan are expanding beyond YouTube and Twitch to produce film and television projects through their new entertainment studio, FaZe Studios. The esports organisation have joined forces with Oscar-winning producer Michael Sugar and his company Sugar23 to create “culturally impactful” content.
In his statement regarding the collaboration, Michael Sugar said, “FaZe Clan fills a unique void in the content world, and with their immense reach and captive audience, they have grown into ambassadors of culture and the voice of a generation.” With shows like Netflix’s 13 Reasons Why and Apple TV’s Dickinson, Sugar23 has a proven track record with the younger demographic FaZe Studios looks to target.
CEO of FaZe Clan, Lee Trink, spoke about their previous work before commenting on the organizations future, “Working in tandem with Oluwafemi Okusanya who helms FaZe Clan’s content team, FaZe Studios is the evolutionary step in delivering new types of content to our audience.”
FaZe’s collaboration with Sugar23 is their second announcement of the week, after they released their limited-edition merch collection partnered with the NFL.