The British Red Cross and Help Musicians are the first two UK charities to receive dedicated donation buttons on the platform.
The news follows a £5 million donation from TikTok earlier this month to the RCN Foundation, to support frontline health workers fighting the coronavirus outbreak.
The button, available for users in select countries, will be available for creators to embed in videos and TikTok LIVEs alongside existing stickers on the platform.
Rich Waterworth, TikTok’s General Manager for UK, said: “Our community on TikTok surprises us every day with their creative, uplifting spirit through this crisis and we hope they’ll join us in helping those in need.
“We chose the British Red Cross and Help Musicians as our initial launch beneficiaries – as charities on the frontline of the coronavirus response – where we know this funding will deliver meaningful support for communities that have been hugely impacted by this crisis.”
Responding to the news of being one of the initial two charities, Paul Amadi, Chief Supporter Officer at the British Red Cross, said the opportunity will help the organisation “raise vital funds to continue our work, supporting the most vulnerable people during this crisis”.
“From handwashing dance moves to showcasing our people working on the frontline, the British Red Cross has been using the TikTok platform to lift the nation’s spirits and share vital information about the virus.
“Teaming up with TikTok will help us continue putting kindness into action, because while we may be apart for now, kindness will keep us together,” he said.
Meanwhile, James Ainscough, CEO at Help Musicians said the charity is “incredibly grateful” to be supported by the new feature.
“The Coronavirus pandemic has had a monumental effect on musicians’ ability to earn a living. The vast majority of musicians are self-employed and in our recent survey we found that 25% said they would not be eligible for self-employed support.
“As we evolve our support package, it is through fundraising such as this that we can offer vital long-term support in order to make a meaningful difference to musicians when they need us most.”
Creators using the buttons will also be able to follow in-app donations and display the biggest contributors on videos and livestreams.
The feature is supported by the fundraising site Tiltify, with users aged 18 or over being able to donate to the charities.
TikTok has also announced that it will match all donations made until 27 May and look to help more organisations use the tool “in the coming months”.