Instant Influencer debuted on 24 April.
The show is the first beauty YouTuber James Charles has hosted and is amongst the many new YouTube Originals series to be released amidst the COVID-19 pandemic.
The series sees six contestants – Benny Cerra, Gabriel Garcia, Christian Perez, Ashley Strong, Britany Renteria and Kailin Chase – competing for the grand prize. Along with getting to collaborate with James on his channel, they will also receive $50,000 and a $10,000 lighting and videography package.
The first episode of Instant Influencer was streamed on James’ channel and reached over 200,000 concurrent viewers. As of publishing, it has been watched over 4.7 million times.
Wow I am so grateful for today
— James Charles (@jamescharles) April 25, 2020
The episode saw the contestants tasked with creating and editing a beauty product reveal, for which they were judged by James; president of Anastasia Beverly Hills, Norvina; and guest judge, Paris Hilton.
After some deliberation, Kailin was crowned the winner.
The hashtag #InstantInfluencer trended on Twitter during the premiere, as fans shared their praise:
— JESSSUS (@jesssusgomez) April 24, 2020
— Joey Graceffa (@JoeyGraceffa) April 24, 2020
Who is going to be watching #InstantInfluencer today? I’m usually not into competition shows but I’m intrigued by this one👀
— im famous🎨 (@OhMyGodExposeU) April 24, 2020
The four-part series will continue to air new episodes on James’ YouTube channel.