Avatars are the social media site’s response to Snapchat’s Bitmoji feature.
Facebook’s EMEA Tech Communications Manager Alexandru Voica made the announcement on 21 April that the site’s Avatar feature was being rolled out across Europe.
We’re expanding Avatars across Europe, and are excited to give people in these countries a new way to express themselves and convey more of their identity.
Avatars let people create a new persona, allowing them to share across Facebook and Messenger in a more light-hearted way. pic.twitter.com/biOLARSQFe
— Alexandru Voica (@alexvoica) April 21, 2020
Those wishing to utilise the feature will be able to do so via their News Feed and through the Messenger app. Through the News Feed, users can access it via the comment section of any post by clicking on the smiley button and creating their own personalised avatar, while Messenger users can share their avatars as as a sticker in messages with friends and family.
Sharing in a series of tweets, Voica said:
“Avatars let us build off of our work on Reactions, giving people a chance to display emotions in a more personalized way.”
Facebook’s Avatars feature was unveiled in 2019 as an expansion of its expression tools, which also include stickers and GIFs.