The influencer marketing company wants to help people “understand the very misunderstood influencer industry”.
Whalar is hosting live Google Hangout sessions every Tuesday with the goal of “helping brands and marketers effectively navigate influencer marketing during these testing times”.
While the live sessions are invite-only for clients and partners, each session is posted in full to YouTube for the public to watch.
The first session featured YouTuber and doctor Adanna Steinacker and Whalar talent manager Jessica Joseph answering open questions about effective brand partnerships, while the second features fitness YouTuber Lauren Giraldo and Whalar SVP, Partnerships Karyn Spencer discussing building relationships with influencers, amongst other topics.
Whalar is an international influencer marketing company, which works to connect creators with brand partnerships and make advertising “more personable, more culturally relevant, and more effective”.