The campaign was supported by hundreds of creators including PewDiePie, JackSepticEye and Hannah Witton.
#TeamTrees began on 25 October 2019, when American creator Jimmy Donaldson (most commonly known as MrBeast) and Mark Rober uploaded a video detailing his partnership with the Arbor Day Foundation. They set a goal to raise $20 million in order to help the foundation plant 20 million trees.
Many UK and Ireland creators participated by donating to the project, raising awareness on their social media channels, and encouraged their audience to get involved themselves.
Sean McLoughlin hosted an eight-hour charity livestream to raise awareness of the campaign and its importance.
Speaking in a video he uploaded to his channel, Sean said “thousands of YouTubers are coming together … this is quite literally the biggest collab that’s happened on this platform”
Hannah Witton posted a video discussing reusable period products and pledged to donate 1 tree for every 10 comments she received on the video, and 1 tree for every 10 shares on her Twitter.
Felix Kjellberg also promoted the campaign to his 100 million subscribers, by planting 20 million trees during a Minecraft Let’s Play and donating $69,420 himself.
Thanks to widespread publicity and donations to the project from around the world, the goal of $20 million was reached on 19 December 2019.