The mobile video app is working to raise awareness about bullying in the UK.
The collaboration between TikTok and the Anti-Bullying Alliance, which was set up by the NSPCC and the National Children’s Bureau, is meant to raise awareness about the prevalence of bullying and the support options available to those who are currently experiencing it.
As part of the collaboration, TikTok has launched the #ChangeStartsWithUs hashtag challenge, which prompts users to inform viewers that bullying is never okay, and to “stand in solidarity against bullying both online and offline, and address the issue in fun, inventive and creative ways”.
“Change starts with all of us this Anti-Bullying Week,” explains Martha Evans, Director of the Anti-Bullying Alliance. “Our work with young people has shown there is more we can do to address bullying both online and face-to-face. Of course, that means change on a national scale – for example, improving support online or conducting research – but it’s also about the everyday actions that each of us can take to help someone who is suffering because of bullying. That’s the idea behind ‘Change Starts With Us’, and we’re encouraging everyone to get involved.”
Those TikTok creators who have participated in the initiative thus far include Tom of @OTB and Ashley Morton of @ashleysartpage. The Anti-Bullying Alliance has also uploaded numerous videos to further spread the message.
”This is the second time in a row we are proudly supporting Anti-Bullying Week to support and drive awareness of bullying,” says Elizabeth Kanter, Director of Global Public Policy at TikTok. “Through this joint initiative, we will be highlighting how empowering users to take control of their online lives can make a big change in fighting bullying, while continuing to support our diverse and positive community.”
Anti-Bullying Week runs from 11 – 15 November. Those wishing to participate in the initiative can do so by uploading videos to TikTok using the hashtag #ChangeStartsWithUs.