Research by Lickd reveals that more than half of polled creators have been challenged with copyright claims.
Lickd is an online service that enables online video creators to licence music without losing their ad revenue to a copyright claim. Lickd has recently carried out research exploring the challenges YouTubers face in monetising their content and how this affects their audience growth.
Their research shows 58% of creators have struggled with copyright claims, and 70% admit that reaching large enough audiences has become a challenge making it harder for creators to generate more earnings.
The research also reveals that 49% of polled YouTube content creators believe that Article 13 is a source of further challenges. Article 13 (now also known as Article 17) is a component of the Directive on Copyright in the Digital Single Market, an EU legal act that has been the subject of focused discussion within the YouTube community, with some believing the directive is harmful or impractical.
Paul Sampson, CEO of Lickd, has expressed his views on the article saying “Despite Article 13 being called out as a potential win for the industry – because it requires platforms that host creative works uploaded by their users to fairly share the income they generate with creators – it is very clear that those very creators do not share that view.”