Singer-songwriter Mabel McVey’s first hashtag challenge encourages TikTok uses to create videos inspired by her latest song, Mad Love.
This follows last week’s exclusive launch of a 15-second preview of the track on her TikTok, which gave users the opportunity to listen to an excerpt of the song ahead of its official launch and add it to their TikTok videos.
— Mabel (@Mabel) June 12, 2019
“We are always looking for original and innovative ways to connect Mabel with her existing and potential new fans around the world and TikTok is the perfect platform to do that. Their community is passionate about music and creativity and we can’t wait to see the content they will produce as part of the #MadLoveTrain challenge,” said Fiona McAuley, Senior Digital Marketing Manager at Polydor Records.
Plenty of TikTok uses have already taken Mabel up on her #MadLoveTrain challenge, posting a whole variety of videos featuring the clip.
“The TikTok team is excited to have Mabel on the platform and to host her first hashtag challenge. We are overjoyed with the fact that she chose TikTok to release the 15” snippet of her new single and clip. This gave our community a unique and fantastic opportunity to listen to the song first-hand and use it as a source of inspiration to create video content,” said Toyin Mustapha, Global Music at TikTok.
TikTok has attracted a variety of creators, including musicians and songwriters, who are using the platform as a launchpad to share their talent and connect with others.
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