The partnership is one of a series of initiatives to promote digital well-being for the app’s users.
TikTok announced the partnership with Internet Matters, a non-profit that works to empower parents when it comes to the safety of young people online, on 3 April. Together, the two will be working together to educate the app’s users on the importance of digital wellbeing while addressing common challenges those online face, such as peer pressure.
Speaking about the partnership, CEO of Internet Matters, Carolyn Bunting, said: “Parents regularly tell us they feel their child has a superior knowledge of the latest apps and new technologies. They want to know more about what positive steps they can take to keep their children safe in the digital world.
“Working in partnership with TikTok can ensure that we provide the very best advice and support for families when they need it most.”
Both Internet Matters and TikTok are committed to providing the tools parents, online users and schools need to make sure the online environment is navigated safely. The move comes after the app announced the launch of the You’re In Control video series and a new feature that allows users to block certain words from appearing in their comments sections.
“We are excited to join Internet Matters in this industry collaboration,” said Patrick Nommensen, Global Public Policy at TikTok. “Promoting a safe and positive experience [has been] TikTok’s top priority since the very beginning and we will continue to raise awareness around important issues, including online safety and digital wellbeing.”
Those wishing to learn more about Internet Matters can do so by visiting the organisation’s official website.