The YouTuber is releasing a new collaborative makeup collection
Zoe Sugg’s new makeup palette has been released as a collaboration with ColourPop Cosmetics. Zoe says she has used ColourPop for years and officially announced her original collection on 20 February 2019.
Zoe also revealed that she had been crafting the collaboration for months and has been visibly using the colour palette without giving clues away that she had design input.
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[AD | Brand Collaboration] I can finally share the exciting news that I’ve collaborated with @colourpopcosmetics on a makeup collection! As most of you know, I’ve loved and used Colourpop for years (their eyeshadows and liquid lipsticks in particular are a staple for me) so I was delighted that they wanted to work with me on a collection! The theme and design is brunch with your besties (my fave meal time 🥞) and with its 70’s design elements & perfect colours & formulations, I am OBSESSED with it all (have been sneakily using it for months, every eyeshadow look I’ve worn has been from the Brunch Date palette) Its available to buy online on their website from 10am (LA time) & 6pm (UK time) on February 27th! I have a vlog going up soon with LOTS more detail & the launch event is tomorrow so there will be plenty of content & fancy swatches coming your way (didn’t want to overwhelm haha) EEEEEEE! If makeup is your thang, I hope you’re as excited as me! Which item in particular has caught your eye the most? ☺️ . . HUGE thanks to the team behind the photoshoot too! It was so much fun to be a part of (even though my nose was dribbling and I was sneezing over everyone all day) 😂 . . 📸 @kylegalvin_ .👗 @alexandrafullerton . 💇🏼♀️ @samantha.cusick .💄 @misscassielomas
Zoe describes on her Instagram that the collection is based on a 70’s style “brunch with your besties” colour palette. Zoe talks more about the collection in a recent vlog on her second channel (starts at 11:08).
The makeup collection is available to purchase on the ColourPop website.