Niko Omilana and Chunkz will live alongside AJ Shabeel, King Kenny and Sharky in a £4 million mansion in London.
The project, which will run for a year, will see the five residents create daily content for the BETA SQUAD channels on YouTube, Instagram and Snapchat.
The project, which has been six months in the making, was set up in collaboration with media company Studio71. In a statement, Managing Director James Stafford said the launch is the company’s “biggest creator investment to date”.
“We are excited to experiment with a new reality concept that challenges the creative potential of online content while opening up exciting opportunities for brands and partners.
“In a climate where there is uncertainty around influencers and influencer marketing, and when many online brands are struggling to prove commercial viability, we see this initiative as a way to contribute to the creator ecosphere, while demonstrating our confidence in the future faces of entertainment,” he said.
The project is set to launch next month.
Want more?
Read about the new platform Black Creators Matter, or Lickd’s new partnership with BMG.
For updates follow @TenEightyUK on Twitter or Like TenEighty UK on Facebook.
