The beauty vlogger announced 101RUMENA on 29 January.
“Never in my wildest dreams did I think I could achieve this,” states Rumena on the brand’s official website, continuing that she is “absolutely ecstatic to share [her] journey with you.”
Rumena has been sharing makeup videos on YouTube since 2014. This is her first original makeup line. Her products are available with worldwide shipping on the 101RUMENA website.