Newly announced ad extensions will present viewers with more ways to engage with products shown in YouTube adverts
It was announced at Advertising Week New York that new capabilities are being added to YouTube ads.
Vishal Sharma, Vice President for YouTube Ads, said “Soon you’ll be able to make your video ads more actionable with a greater variety of ad extensions”.
"Ad extensions were already popular in Google searches and now they’re making their way to YouTube. In a search, these snippets of information show us… by Daniel Davis in Google, News" #leadgeneration https://t.co/pt2mcdGrOf pic.twitter.com/cC7EoxaNrW
— Cloohawk (@cloohawk) October 27, 2018
Ad extensions are already commonplace in other Google ad formats, including their Search Network and Display Network. These new capabilities are thought to bring YouTube in line with successful tools users by advertisers.
A variety of companies such as Vodafone, Headspace and Maybelline already use ad extensions to bring greater relevance to delivered messages. The newly announced further extensions will allow viewers to engage further with the content of advertisements they receive. This might include being presented with screening times for films at local cinemas, or downloading apps that are linked to the advertised product.
A YouTube ad extension for screening times on a film trailer
Chili’s, the US restaurant chain, is currently testing the new extensions with a sign-up form allowing their customers to register for customer rewards.
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