CLOAK, a high-end apparel brand designed for the gaming community, will officially launch on 16 November 2018.
— Markiplier (@markiplier) October 19, 2018
CLOAK aims to provide stylish leisurewear for gamers and creatives, focusing on comfortable clothes that fit well and compliment the lifestyles of the gaming community.
“The apparel options that the fashion industry has given to us are pretty much all the same, and the brands marketing to us don’t really know who we are,” the pair said in a statement published on CLOAK’s official website.
Announcing the news in a video, Sean spoke further about the inspiration behind the brand: “The reason this type of stuff interested us was because there has been a lot of times where I’ve been playing stuff, sitting here and recording, and I want to sit in really comfy clothes but I also want stuff that is stylish, that feels nice, and that is really high quality. That’s been kind of hard to come by, especially for somebody with my tastes.”
An official website for CLOAK has been launched alongside the announcement, featuring a limited range of apparel available for pre-order.
The first wave of products includes hoodies and t-shirts with a minimalist design and CLOAK branding. A collection of shorts, sweatpants, and leggings will also be released in the near future.
The first range of CLOAK designs is available to purchase now from the brand’s official website, with orders set to ship in November.