The indie-punk quintet has unveiled the latest video single from upcoming album, What’s So Great, Britain?, due for release on 5 October 2018.
Headbutt is the latest tongue-in-cheek single to be released from the Norwich-based band’s second LP, with the video drawing on the track’s lyrical commentary on themes of toxic masculinity and the impact of social pressures on modern relationships.
Frontman and guitarist Jack Murphy says of both the single and video: “The song was written about toxic masculinity and how males are pressured into feeling like they always have to ‘one up’ each other.”
He goes on to say: “In the video we wanted to portray different types of males and how sometimes you don’t realise just how toxic your actions can come across to other people. It’s time to be more socially aware and realise that people love the real you not someone you think you need to be. Life’s not a competition it’s a path that we all take together so let’s help not hurt each other along the way.”
Youth Killed It, channelling influences from indie to blues and prog-metal to funk, has released a series of music videos in anticipation of the release of What’s So Great, Britain?. Seasonally appropriate single Great British Summer sees the band revelling in the classic summertime pursuits of water pistol fights and back garden bouncy castles, while a video for the album’s title track What’s So Great, Britain? features a whirlwind tourist trip around the sights of London.
Youth Killed It will also set out on a headline tour of the UK in October 2018. Tour dates are as follows:
6 October – Manchester, Aatma
7 October – Norwich, Epic
9 October – Birmingham, Subside
10 October – Bristol – Hy-Brasil
12 October – London, Notting Hill Arts Club
What’s So Great, Britain? will be released on 5 October 2018 via Rude Records and is available to pre-order now.