Music licensing company Lickd – formally known as Hookd – has announced the launch of a survey for creators to help gain better knowledge of its user base.
The company, which offers YouTubers and other online creators the ability to license commercial music in their videos at a reasonable price without fear of receiving a Content ID strike, has been in beta since autumn 2017.
Founded by Paul Sampson, Lickd has seen a steady climb in users, having hit 1500+ in the last month. The service has also been inducted into Abbey Road Studios’ Innovation Incubator, Abbey Road Red.
Speaking to TenEighty about the spike in users, Paul shares that the response to the site’s launch has been positive thus far: “We’ve had our first thousand channels sign up a lot quicker than we had anticipated, and have had some brilliant channels join and use us in the time. Half of our base has joined us in the last three weeks alone, so the word is definitely spreading.”
Due to the growing number of users, a seven-question survey has been launched which aims to help Lickd better understand how creators use music in their videos. The survey asks a range of questions, such as “Do you have a preferred supplier for your music?” and “How much would you pay to use commercial music without the risk of a claim for one video?”
“We just want to get a better idea of how we can provide the best possible experience for YouTubers that we can,” Paul explains. “What incentives would they like? What genres of music would they like more of? We want Lickd to be the Spotify of music licensing for YouTube, and customer feedback is essential for us.”
The survey is open to all creators and will run from 27 March to 2 April 2018. Those wishing to submit their own answers can do so via the form below or on Survey Monkey.
Considering the company’s recent growth, Paul is very optimistic about the future – with many plans in the works, including potential collaborations with big music labels – and excited for what’s ahead.
“We’re in contract negotiations with four of the biggest labels in the world to join the Lickd roster,” he says, “and hope to have some household names and top chart music on the platform soon, ready for licensing into creators’ videos, claims-free.”