YouTube has expanded its sponsorships service beyond gamers to include a small number of non-gaming channels.
The move allows viewers to sponsor certain mainstream channels through its main app for $4.99 a month.
The sponsorships service has been available to gaming channels through the YouTube Gaming app since September 2017.
At the time, a couple of non-gaming channels were given the chance to try the feature in beta mode, but the service has expanded recently to include a new wave of channels such as Korean Englishman.
In exchange for their money each month, sponsors gain access to perks similar to the partnership programme in place on Twitch – a live streaming platform and competitor to YouTube since 2011.
These include benefits such as a badge next to their name in comments and live chats, as well as access to exclusive emojis.
There is also the opportunity for creators to offer up sponsor-only content, similar to the membership platform Patreon which encourages its users to create “exclusive experiences” for subscribers.
More information about sponsorships can be found YouTube’s Help website.
Read more about Twitch’s new video producer tools or YouTube’s changes to its partnership programme.
For updates follow @TenEightyUK on Twitter or Like TenEighty UK on Facebook.