YouTube has expanded its sponsorships service beyond gamers to include a small number of non-gaming channels.
The move allows viewers to sponsor certain mainstream channels through its main app for $4.99 a month.
The sponsorships service has been available to gaming channels through the YouTube Gaming app since September 2017.
At the time, a couple of non-gaming channels were given the chance to try the feature in beta mode, but the service has expanded recently to include a new wave of channels such as Korean Englishman.
In exchange for their money each month, sponsors gain access to perks similar to the partnership programme in place on Twitch – a live streaming platform and competitor to YouTube since 2011.
These include benefits such as a badge next to their name in comments and live chats, as well as access to exclusive emojis.
There is also the opportunity for creators to offer up sponsor-only content, similar to the membership platform Patreon which encourages its users to create “exclusive experiences” for subscribers.
More information about sponsorships can be found YouTube’s Help website.