Sammy Paul speaks to TenEighty about the music video for Dodie Clark’s single, 6/10.
The 6/10 music video, which premiered on Dodie‘s VEVO channel on 29 September, has garnered over 561,000 views at the time of publication, and is the first single from Dodie’s sophomore EP, You.
Sammy Paul, who also directed the music videos for Sick of Losing Soulmates and Intertwined, once again lent his hand to the development of 6/10. TenEighty spoke to Sammy about his desire to keep Dodie’s music videos varied in their style:
“[The] big thing that I kind of decided with these music videos – because I’m producing all of them, as well as directing some of them – was that I really wanted them to contrast [with] each other. I think one of my pet hates with certain musicians is when all the music videos end up in the same sort of category, and suddenly the songs feel similar and the music videos feel similar, and they all kind of become this big mush. So I was really keen to make each music video wildly different from one to the next.”
The music video – which features cameos from Bethan Leadley, Savannah Brown, Melanie Murphy, Lucy Moon, and more – is the third Dodie has released on her VEVO channel. Style-wise, Sammy feels it leans more toward that of Sick of Losing Soulmates, but with “a lot more” stylised movement.
“It’s actually half-choreographed, [with] sort of almost dance-like movement mixed in with quite grounded naturalistic kinds of settings. So it’s a combination of things – I’m kind of thinking of it as dance, but in a really strict fashion,” he explains.
For the video’s choreography, Sammy teamed up with Deepraj Singh, with whom he had previously collaborated for a Tom Rosenthal video. “I was really keen to get him back. It’s really subtle, really small, but I’m intrigued to see what people make of that. [It’s] a slightly sadder one as well, given the context of the song.”
Firstly to my bud @Deepyraah who choreographed it all, finding a beautiful way of blending stylised and naturalistic movement. Talented guy!
— Sammy Paul (@ICOEPR) October 3, 2017
You was released on 11 August, and within its first week reached Number Six on the UK album charts, setting the record for the highest-charting release by a YouTuber.
Those wishing to purchase You can do so on iTunes.
Back in July, Bertie Gilbert spoke to us about the upcoming music video for Dodie’s You. Alternatively, you could read about the UK YouTubers who took home honours at this year’s Buffer Festival Awards.
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