Gemma Dunnell’s comedy DIY series is turning your bra dreams into reality.
Asked about where the inspiration for the series came from, Gemma replies: “I love strange clothing and lingerie, so I wanted to create something that would reflect that – hence DIY bras! But I also wanted to remind people that bras and boobs are literally just fabric and body parts, and don’t need to be as censored and stigmatised as they are in our western society – that you can laugh and joke about them in stupid videos and it not be sexual.”
Talking about what she enjoys most about making the series, Gemma says, “I love seeing something that has only ever existed in my amused fantasies be turned into reality. And a lot of the time, as you will see, the bras I make are in many ways weirdly useful and I have actually ended up utilising them in real-life situations! My bra game is really strong – people are jealous.”
No concept is without its hurdles, however, and for Gemma they came in the form of a hyper-awareness of the talent of other people in the beauty and lifestyle corner of YouTube. “I knew there was no way I could compete with them on a practical level because they are literal geniuses with clothes and makeup. But I tried to turn that into an advantage. It doesn’t matter if you mess it up when you make this, because I do! There’s definitely humour in people failing a little bit, but because I’m having such a fun time making it, it doesn’t matter!”
Gemma tells us that there are four episodes of Pimp My Bra, releasing weekly, “and after that, who knows! Maybe more Pimp My Bra, maybe more something else.
“Regardless, I’ll always be prattling away on my own personal YouTube. That isn’t going to change anytime soon!”