YouTube’s Head of Culture and Trends is releasing a book about the video-sharing platform.
Videocracy: How YouTube Is Changing the World… with Double Rainbows, Singing Foxes, and Other Trends We Can’t Stop Watching, alternatively titled simply Videocracy, will discuss why YouTube has become so popular, what motivates people to share their lives, and how that impulse has changed society.
In his position at YouTube, Kevin Allocca monitors which videos are trending as well as overseeing trending content initiatives. He has worked for the company since 2010. In 2011, he gave a TED Talk, Why Videos Go Viral, which has been watched over two million times. On his LinkedIn profile, he states that he is “on an open-ended quest to make sense of popular culture and lower productivity at global scale”.
— Kevin Allocca (@shockallocca) August 22, 2017
The press release for Videocracy talks about the colossal amount of video footage posted to YouTube every minute, which totals more than 400 hours. It also posits that the content of YouTube reflects humanity, with Allocca saying that he would use the service to introduce aliens to human culture.
The book is set to be released in January 2018, and can be preordered here.