The winners of the latest YouTube NextUp competition have been announced, and will start their workshops on 22 May.
NextUp offers hand-picked creators the opportunity to better their channels by participating in a Creator Camp, as well as a voucher for £1,750 with which they can buy equipment they may want or need. After the camp is over, YouTube offers continued support to the graduates for at least three months with their partnership services. The camp helps the creators learn what they need to improve in terms of production values, teaches them about camera techniques and when and how to use them, and involves them in tasks that help them think about their audience and how they can grow their channels.
— YouTube Creators (@YTCreators) May 15, 2017
— Emma McGann (@emmamcgann) May 15, 2017
— Sergei Urban (@thedadlab) May 15, 2017
The winners this are Primrose Kitten, Emma McGann, Emma Miller, Sangiev Sriskumar, Tyson Edwards, Sergei Urban, Lana Summer, The Hoxton Trend, Daniel M. Jones, Tanya Anderson, Simon Clark, and Warren Nash.
“Kittens are easy to understand, let’s make science easy as well…!”
The Primrose Kitten channel belongs a teacher who started vlogging in 2015 after one a channel she previously recommended to students went behind a paywall. Lately, as exam season has been rolling round, her videos have focused largely on each of the upcoming science papers, going over the entirety of the AQA Biology, Chemistry, and Physics classes in a short span of time. She also talks revision tips, exam predictions, and booster questions for students looking to get an A or A*.
But her channel isn’t focused entirely on education; occasionally she makes videos talking about her personal life: trips to the zoo, favourite animals, and – of course – International Cat Day.
Emma is a UK pop singer/songwriter. Her channel consists of original songs, covers, tips for songwriters, and videos of her pug, Roxy. She recently ran a Kickstarter to fund her new album B.R.A.V.E.
Emma also makes videos about her life; a house tour, weird things she owns, and her trying snacks from other countries.
Emma is a model and actress, and says that she has “spent more than my fair share of time being dressed and undressed, made up and stripped back. I’ve learnt a lot from my time in the industry and now YouTube has provided me with the opportunity to share it.”
Emma’s channel is chock full of content on topics such as makeup and travel. She creates makeup tutorials, Q&A videos, giveaways, and day-in-the-life vlogs on a regular basis, and has been creating videos for over a year.
Sangiev has been making videos for two years, having launched his YouTube channel in 2015 after dropping out of his Menswear Fashion Design course at Central Saint Martins to pursue his own career, and has since been hailed as an innovative, raw, and versatile designer and stylist. The videos on his channel consist of lookbooks, tips for men looking to change their style, and outfit challenges with other fashion YouTubers.
Tyson Edwards is a body fitness and workout coach on YouTube. He makes videos focusing on tutorials for workouts, reviews of products such as supplements, and gymnastics, while adding elements of comedy into the content.
Sergei runs the channel TheDadLab, which focuses on educational toys for children, science experiments, a dad’s lifestyle, and child-friendly places to go. The videos are often short – a little over a minute or two, a lot of the time – but every video features his children, Alex and Max, whether it’s reviews of a product, science experiments, or puzzles. TheDadLab is child-friendly and aims to help parents everywhere.
Lana deals with all sorts on her channel; naturally curly hair, makeup tutorials, skincare, fashion, and lifestyle. She describes herself as “a sucker for good food and cute dogs”. Intelligent, passionate, and funny, Lana offers a wide range of content on her channel.
The Hoxton Trend
The Hoxton Trend is a men’s lifestyle channel, and reviews everything from fashion to technology, business, and more. It’s produced a series of videos showing how to spot fake pieces of clothing or fashion, as well as lookbooks and regular reviews of men’s clothing.
Daniel M. Jones
Daniel runs The Aspie World, a channel dedicated to making videos about autism and Asperger syndrome. He offers advice and anecdotes about living with Asperger’s, as well as the same for people in a friendship or relationship with someone with Asperger’s.
Tanya has been making videos for three years. Through her YouTube channel and website, Lovely Greens, she shares organic gardening tips, handmade soap and beauty recipes, and DIY ideas. Her latest video teaches viewers how to make sea-glass stepping stones, and she also shares videos about her honeybee hives and interesting places on the Isle of Man, where she lives and works full-time running her business.
Simon, or SimonOxfPhys, makes videos about science, university life, and more. He has recently been doing a series titled Crash Course, in which he essentially gives a crash course in atmospheric physics, the subject he’s working toward his PhD in.
Warren is not a professional chef – in his own words he is “purely someone who loves cooking simple recipes from scratch”. He makes short cooking videos of traditional, simple recipes, using everyday ingredients, and thanks to his channel, has been the only UK winner of the YouTube Next Chef Awards, and has been featured on the BBC radio and in print.