Indie-punk act Youth Killed It have released an animated music video in preparation for the May release of their first LP Modern Bollotics.
(Jean-Claude) Van Mann is the band’s second single since being signed to Rude Records.
The video is a “Punch and Judy-style” piece featuring the band’s faces imposed on top of various characters and backgrounds.
Vocalist Jack Murphy tells TenEighty that the concept came from not wanting to do a traditional lyric video: “As much as they can be cool, they don’t really show the context of the song or our personality in them. We wanted something to show exactly what we are all about in a silly, fun, low-budget extravaganza!”
The song itself is about both the joy and pressures of the touring life, with guitarist Carlos Montero stating that “the whole band lifestyle is made up to be super glamorous, but there’s so many things that can affect your way of thinking, and things that can pull you down”. Jack adds that while the song is overt about the less pleasant parts of struggling for success, “we don’t want any sympathy from doing what we still get great enjoyment out of”.
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The band worked with Norwich-based animator Tom Cowles to create the video. Carlos tells us that the band had a decent amount of input into the look of the video, with “most of the edits suggested by [Jack]”, while Jack says that “full credit goes to Tom for the flow and storyboarding”.
Both members also tell us that we can expect much more from them leading up to the album’s release, with Jack stating that “each month will feel like Christmas if you dig our stuff”. Looking further forward, Carlos finishes by saying the band has “lots of tour and song ideas in the pit right now”.
Modern Bollotics will be released on 12 May via Rude Records. It is available for preorder here.