YouTube has rolled out new tools to help content creators connect with their audiences and “shape the tone” of their conversations.
YouTube announced the changes on the YouTube Creator Blog. The new features will allow creators to pin selected comments to the top of their feed and give “creator hearts” to their favourites. YouTubers will also be more identifiable in their own comments sections, with the creator’s name now appearing with a “pop” of colour around it.
In addition to this, YouTube will also be launching another optional beta tool over the next few months. While content creators will still have the final say on whether a comment is published on their channel, YouTube’s new algorithm will help to identify potentially inappropriate comments and hold them for review. As more comments are reviewed by the creator, the algorithm will then become more successful in identifying those that are inappropriate.
Previously introduced comment features mean that YouTube users can already delegate the moderation of comments to others, and also blacklist certain words and phrases from their channel.
So far there has been a positive response from the YouTube community, with YouTubers such as Emma Blackery and Gary C showing support for the new features:
@YTCreators YES 🙋🏻
— Emma Blackery (@emmablackery) November 3, 2016
@YTCreators pin a comment is a great idea!
— Gary C (@oohgaryc) November 3, 2016
Content creators can sign up to trial the new beta feature here.
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