YouTube have rolled out end screens to all users.
Creators can now use the end screens feature to keep viewers engaged at the end of their videos. The feature was first beta-tested earlier this year and is now available to all creators within the Annotations section of the Creator Studio on YouTube.
“Your best videos leave your fans hungry for more,” said YouTube Product Manager Muli Salem in the announcement. “They can be a great hook for viewers to discover more of your work, find out more about who you are, or go deeper into the topics you cover.”
A new way to keep your viewers on your channel once your video ends.
— YouTube Creators (@YTCreators) October 26, 2016
Many creators currently link viewers to other videos using Annotations which is a desktop-only tool. End screens work on desktop and mobile and can link viewers to videos, playlists, or channels on YouTube. The new feature also allows creators to promote websites, merchandise, and crowdfunding campaigns.
End Screens is similar to the YouTube Cards feature except they are more visible and can be optimised. Creators are being advised to consider their video’s last 20 seconds when editing and to experiment with timing different elements to appear at different times.
In order to determine how End Screens will work best, creators can access metrics in YouTube Analytics, similar to those available for Annotations and Cards.
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