Several beauty vloggers will work with L’Oréal, creating content to represent its products.
In a video on 15 September, L’Oréal Paris announced its brand new “Beauty Squad”, which will see the company work with five influential beauty vloggers: Victoria Magrath, Emily Canham, Ruth Crilly, Kaushal, and Patricia Bright.
— L'Oréal Paris UK (@LOrealParisUK) September 15, 2016
The five YouTubers will create content for the brand and act as ambassadors for the company, with each member focussing on a specific group of their products.
Victoria is the squad’s assigned “hair expert”, while Emily will concentrate on makeup and Ruth Crilly on skincare, with Kaushal and Patricia focussing on all three.
— Emily Canham🍂 (@EmilyCanham) September 15, 2016
Emily explained her role with the “Beauty Squad” in a video on her channel. “What this means basically [is that] I’ll just be really involved with working with L’Oréal on their upcoming launches,” she said, “so if they have anything coming out, come check my channel and you will find everything here first. […] I’m so proud to be working so closely with the brand, honestly, it’s so exciting”.
You can find out more about each of the creators on the L’Oréal Paris website, where they’ve published exclusive Q&As with each of the “Beauty Squad” members, who share beauty advice and hacks.