Beauty vlogger Zoe Sugg is set to launch her third range of Zoella Beauty products later this month.
Zoe has announced in her latest video that she’ll be releasing a new range of Zoella Beauty products. The original collection launched back in 2014, and was followed up in 2015 by the Tutti Frutti collection which broke Superdrug sale records. She also released a limited edition gift range for Christmas 2015.
The new range, titled “Sweet Inspirations”, is inspired by macarons and sweet almonds, and has packaging that is reminiscent of a 1920s French Patisserie.
Talking in the video about the new range, Zoe said: “It feels, I think, so different from the other two ranges that you’ve seen. I think the reason for that is that the packaging is just – I love it – I don’t think we can top this packaging because it’s my favourite so far.”
The range includes both products that have been made by Zoella Beauty before, including the “Sweet Inspirations” body mist, “Double Crème” body lotion, and “Le Fizz” bath fizzer, as well as some new products, including the “Bath Latte” bath and shower milk, “Sugar Dip” bath salts, and “Body Fondant” shimmer balm. There are also two new bags – a “Life Is Sweet” mini pouch and the “Candy Clutch” foldable makeup bag.
The range launches online on 27 May on Superdrug and Feel Unique, and in larger Superdrug stores from 6 June, before hitting all Superdrug stores in July.
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