YouTube’s Music Foundry initiative will teach emerging artists the tools they need to gain better exposure.
Along with offering various tools, the two-day workshops will also give artists the guidance and exposure needed to help them grow on YouTube, allowing for them to appear more frequently on site searches.
So far, two workshops have been held under the Music Foundry programme, including one in Los Angeles in September 2015 and one in London last December.
A third workshop will be held in New York on 25 April at the New York YouTube Space, and will feature BJ the Chicago Kid, The Range, Built By Titan, Gemaine, and Miracles of Modern Science. Those unable to attend workshops can access the content for free via both YouTube itself and the site’s mobile Music app.
The Music Foundry initiative is one of many YouTube has introduced in recent years to help emerging artists, following the introduction of Music Insights last year, which allowed artists to garner their popularity on the site through view counts, top tracks/videos, and viewer demographics.
According to Bloomberg, YouTube has been working behind the scenes with music industry executives to help promote artists and showcase a wider range of videos, as music-related content makes up 30% of all videos watched on the site.
Over the years, YouTube’s relationship with the music industry has been filled with a lot of back-and-forth, as both work to curb copyright infringement on the site. To address this issue, YouTube introduced Content ID, which allows labels to flag copyright infringements, to monetise ads on said videos, and to work with YouTube to have the content removed from the site.