Marcus Butler and US vlogger Amanda Steele have teamed up with Adidas for the Step In campaign, aimed to promote the company’s new shoe range.
Adidas recently launched their range of Cloudfoam shoes, and Marcus Butler took part in a photoshoot to promote the new range. The shoot was filmed for a behind-the-scenes vlog in which he also shares his love of go-karting.
US vlogger Amanda Steele also showed off the shoes in a spring lookbook video on her channel, where she stated that “they are the perfect addition to my Spring wardrobe”.
Cloudfoam shoes have soft, lightweight cushioning for added comfort. “[They] are perfect for me to wear every day,” said Marcus. “They suit my casual style and the extra comfort means that I can keep going all day long, even on the busiest days, like when I was dashing around London. I had so much fun making my video and now I want to see what my followers love to do too!”
As part of their Step In campaign, Adidas has asked people to share their passions on Facebook, Twitter, and Instagram using the hashtag #cloudfoam. Those posting their “Step In moments” will be entered for a chance to meet Marcus in real life, or to win their own pair of Cloudfoam shoes.
I love exploring and having fun 🌿🌷 @adidasneo #cloudfoam pic.twitter.com/yDFaCWiXfk
— nath (@iGomezVogue) March 29, 2016
The Cloudfoam range includes 40 different shoes for men and women. Check out the full collection on the Adidas website.
Summer in the City has announced the first wave of creators to be attending its 2016 gathering. Alternatively, you can take a look at Linda Blacker’s latest photo series, featuring Lucy and Lydia Connell.
For updates follow @TenEightyUK on Twitter or like TenEighty UK on Facebook.