The YouTubers launched the monthly subscription box on 3 December.
— SourcedBox (@sourcedbox) December 3, 2015
Niomi and Marcus started changing their diets in 2014, with both admitting they were tired of the affects the food they ate had on their mood and general well-being. After a lot of trial and error, the duo began to cut out processed foods, swapping them out for more natural and wholesome ingredients.
Max Head-Lee, Head of Operations of SourcedBox, has been close friends with Niomi and Marcus since school. The idea for SourcedBox came from the aforementioned struggle the pair had to find snacks that were healthy, with some of the snacks they thought were healthy actually full of sugar and chemicals.
TenEighty caught up with Max to find out more about the new company:
“There’s so much information out there [that] it’s hard to know what’s what and who to listen to,” he explains. “The passion Marcus and Niomi have towards helping people lead a more healthy lifestyle is incredible, and the plans for SourcedBox are really exciting. Whether it’s been late-night Skype meetings to decide names, colours or even what sort of cardboard to use (honestly!), the involvement from the two of them has been huge.”
Due to their YouTube followings, Marcus and Niomi were able to share their food journey online and gain support for their emerging business.
SourcedBox is something i'm super proud of & passionate about! it's aim is to help inspire healthy eating & i really think you'll like it
— Marcus Butler (@MarcusButler) December 3, 2015
I've been working on this for a long time and I can't wait to hear what you think https://t.co/jAk4lCu7Ib let's get healthy snacking 🍓
— Niomi Smart (@niomismart) December 3, 2015
The boxes will include snacks, such as raw chocolate, vegetable crisps, seeds and dried fruit, and each box will include around 10 snacks, depending on size and cost.
“Everyone loves snacking, but, more and more, we’re seeing people look to healthier alternatives in a bid to look after themselves,” explains Max. “Modern consumers have such busy lives that we think subscriptions services have the potential to be an intrinsic part of every day lives in the future.”
Sourcedbox subscriptions are currently available via the company’s website. Regular monthly subscriptions cost £18.95, with one-off box options available for £21.95. Orders must be placed by 13 December for customers to receive January’s box.
Anna Saccone-Joly recently released a new jewellery line. Alternatively, you could read about the YouTubers who supported the HIV #ImTesting campaign.