Various creators will be taking part in the interactive and record-breaking live stream alongside celebrities to help raise funds for cancer treatment.
Numerous YouTubers will be teaming with with a team of celebrities for Stand Up To Cancer’s joint national fundraising campaign by Channel 4 and Cancer Research UK. The live stream will be taking place on 17 October from 12.00 GMT to 0.00 GMT. Stand Up To Cancer, which launched in 2012, has raised over £23.8 million to help fund clinical trials across the UK.
Those confirmed to be participating in the event are Caspar Lee, Joe Sugg, Dan Howell, Phil Lester, Marcus Butler, Jim Chapman, Sam Chapman and Nic Haste. YouTuber hosts will include Niki & Sammy Albon, Oli White, Stuart Ashens, Ben Ebbrell and Tom Ridgewell.
The live stream will include exclusive live performances, as well as feature prizes for viewers. There will also be performances by US YouTubers and Google Hangouts that will be hosted from YouTube’s headquarters in London, New York and Los Angeles.
Speaking about the event, Joe and Caspar said, “We’re honoured to be part of YouTube Stands Up To Cancer and we’re looking forward to helping raise lots of money and kicking cancer’s butt.”
— StandUpToCancerUK (@StandUp2C) September 21, 2015
Sam and Nic also added: “We’re so honoured to be given the opportunity to help raise money for Stand Up To Cancer. It’s an amazing campaign, involved in important work, and we’re looking forward [to] being able to positively contribute in our own small way.”
The director of Stand Up To Cancer, Clair Rowney, commented on how excited the organisation was about the event, mentioning that it is “unlike anything we’ve done before and it’s been great to see how many people have pledged their support. The Content Creators reach millions of people who we hope will be excited to get involved and donate funds for this vital cause.”
Finally, Stephen Nuttall, senior director at YouTube, added: “This is a fantastic and ambitious project in which we’re hugely proud to play a part. The stars of YouTube are watched and loved by passionate communities of millions of fans – who will no doubt rally around this important cause and campaign, crossing borders and boundaries to raise money and awareness for cancer research.”
All money raised through the live stream will go directly to Stand Up To Cancer’s work at increasing new cancer treatments and tests.