The vlogger is set to release a homeware collection through the retail company.
Launching in select stores on 18 August, the collection is made up of both kitchenware and pieces for the bedroom. It all focuses around a grey, pastel pink and mint green colour scheme, with nods of rose gold, and even features her cat, Nellie.
— Primark (@Primark) July 20, 2015
Gabriella has spoken frequently about her love for Primark in her videos, and it was thanks to them that this collaboration was possible. On the Primark website, Gabby spoke about how the collab came about, saying: “I’d done a few Primark homeware hauls on YouTube that my viewers really loved and then Primark approached me off the back of them.”
The announcement brought about mixed views on social media, with lots of excitement coming from her friends and family:
— Amber Hudson-Peacock (@AIllustrates27) July 21, 2015
— Brogan (@brogantatexo) July 20, 2015
Others were not so happy about the collaboration:
Gabby from Velvet Ghost collaborating with Primark…? Ugh, what?! 😂😂
— Sophie (@Filthy_Paws) July 20, 2015
“Oh my god Gabby’s Primark stuff is so pretty!” “Oh wait she blocked me, lol guess I won’t be buying that” – the 600+ people Gabby blocked
— ✖ Yasmoon ✖ (@YasmineSumman) July 20, 2015
Blogger Bethany Worrall even questioned Primark’s choice of YouTuber. “Surely if they wanted to use a YouTuber there are so many others out there? So many others with a decent reputation and a similar following that you’d WANT to promote your brand?” wrote Bethany on her blog.
More information on the collection and the process behind it can be found in Gabby’s interview with Primark.