The beauty vlogger’s second collection of products has broken Superdrug sales records.
Zoe Sugg has followed up her debut beauty collection with a brand new range of bath products. Titled “Tutti Fruity Beauty”, the collection broke sales records for Superdrug, with the company’s website receiving twice the number of regular visitors on the night of the collection’s launch.
A quarter of browsers headed straight for the Zoella landing page to view the new collection, which “is bursting with a fresh & fruity fragrance to leave you feeling energised and ready for the world”.
The collection sees seven new products added to the Zoella Beauty range, which launched in September 2014. The collection features the “Scrubbing me softly” body scrub, enriched with acai and blueberry “for an “instant burst of energy” and a “real fruity fix”, the “Candy Cream” body lotion, the “Foam Sweet Foam” shower gel and the “Fresh Fizz” bath bomb bar.
Alongside these, “Tutti Fruity Beauty” offers a freshly designed beauty bag and also introduces a new fragrance “with delicate notes of raspberry and cassis” for a “burst of berry bliss”.