The cooking channel has announced that they will be launching a new Brazilian focused channel. TenEighty caught up with co-founder of SORTED Food, Jamie Spafford, about the news.
“We’re incredibly excited about it here, and really happy that it’s gone down so well with the community,” says Jamie Spafford on the launch of SORTED Food Brasil, a second channel for the SORTED brand.
Announcing the move via the fridge-cam segment on their main channel, SORTED have stated that the new channel will ‘focus on the food, culture and YouTube stuff we know is amazing in Brazil’.
The new channel will be fronted by Carol Thome and Duca Mendes, who also have their own cooking channel. It will be spoken entirely in Portuguese with English subtitles offered to those who cannot speak the language.
“This has been something we’ve wanted to experiment with for ages,” Jamie tells us. “For our existing community it’s a great way to explore another country’s food and culture, plus it opens up the SORTED vibe and view on food to a whole new audience who may not otherwise be able to join in due to language barriers.”
“This is just one of the ways we want to explore food around the world,” he continues. “We have another big announcement later this week, but what it all means is that the community really are in control of SORTED more than ever!”
Following the launch of SORTED Food Brasil, we ask if there any more new channels in the pipeline.
“We really don’t have any plans to become a network at all,” says Jamie, “just to grow SORTED to become the number one destination for food online.”
You can catch the full official announcement here:
SORTED and their Creme Egg Brownies were also recently featured as part of our Five of the Best: Easter Special, so look no further if you want to get creative with your leftover Easter egg chocolate (or if you want an excuse to go buy more!)
If you’re inspired by the decision to expand Sorted, and want to make a positive change to your own channel, you might also be interested in checking out our discussion with Charlie McDonnell on re-branding.