YouTube is rolling out an update that finally ‘fixes’ the subscription feed on its website.
At the moment, users do not see videos from all the channels they subscribe to in the “sub box”.
Creators have complained that excluding videos from the subscription feed undermines the entire purpose of subscribing to a channel.
YouTube has now vowed to put things right in a statement on its blog.
“When YouTube first launched, the sub box was a chronological list of everything you were subscribed to,” explained Google’s feature redesigner Fila Orlop.
“We found that was too useful, practical, logical, sensible and, above all, too fair… so we set about ruining it.”
“We changed the sub box so that instead of getting the videos you wanted to see, you got the videos we wanted you to see… typically the videos that make us the most money.”
Image: The old YouTube “sub box”
Fila explained: “Our creator playbook and training courses go on and on about encouraging your fans to subscribe… but subscribing is actually pretty redundant in its current form since we broke the sub box.”
“We realised that was a dick move, so we’re finally putting it back,” she added.
“And not only are we fixing the sub box, we also plan to feature small, upcoming creators on the homepage again instead of just Zoella,” the statement concluded.
The new sub box should be rolled out to all accounts by 11.59pm on 1 April.
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