YouTube became the focus for an episode of the BBC series, with Oli White and The Lean Machines helping candidates to create a viral video.
In the episode of the BBC’s The Apprentice aired 29 October 2014, candidates were tasked to create viral videos on YouTube, creating their own channel and concept, and then collaborated with top content creators and marketed their videos to Buzzfeed.
I'll be making an appearance on The Apprentice tonight at 9. And it's a bloody good episode! pic.twitter.com/VGDKZ3iblF
— Hayden (@HillierSmith) October 29, 2014
— Alex (@alexodam) October 29, 2014
I'm not actually watching the apprentice, but they left in all the cool backflips and guitar solos I did right?
— Ciaran OBrien (@ciaranobrien) October 29, 2014
One team created a humorous food channel ‘Dare to Dine’ and produced a video with Oli White, while the other team created ‘Fat Daddy’s Fitness Hell’, a comedy fitness channel which they collaborated with The Lean Machines on. Both teams failed to succeed in making their videos go viral and one team even forgot to name their video and add a description to it.
— Oli White (@OliWhiteTV) October 29, 2014
Regardless of the outcome we were privileged to have been part of @bbcapprentice and would like to thank every1 for their support x
— TheLeanMachines (@TheLeanMachines) October 29, 2014
Gargh! I wish I could watch the apprentice doing the youtube task with @TheLeanMachines but no TV or Internet yet :(
— Zoë (@Zoella) October 29, 2014
The episode ended with three candidates being ‘fired’, a first for the show, and highlighted the difficulties traditional business can have understanding the platform and succeeding on it.
The online community had a wealth of views to provide as commentary. Many people were not impressed with the teams’ attempts.
— Jamie Spafford (@JamieSpafford) October 29, 2014
By going viral I hope they mean finding themselves up on r/cringe.
— Sophie Newton (@SophieNewt) October 29, 2014
#TheAppprentice? More like 'how not to YouTube' haha
— Spoopy Sammy 💀 (@SammyAlbon) October 29, 2014
If tonights episode of the apprentice has demonstrated anything so far, it's that a youtube channel has to be organic and natural. holy shit
— killthePJ (@kickthepj) October 29, 2014
YouTube isn't a place where you can manufacture a hit. Your target audience is smarter than you take them to be. #theapprentice
— Josh Holcombe (@JoshH96) October 29, 2014
Meanwhile others provided a different angle.
@alexodam You've managed to get three candidates fired tonight, Alex. Good work.
— Benjamin Cook (@benjamin_cook) October 29, 2014
I would love to see the comments on these videos. #TheApprentice
— Matt Edmondson (@MattEdmondson) October 29, 2014
got some great tips from this #theapprentice episode. All I need is Ollie White and a banana
— Jimmy (@hi_jimmy) October 29, 2014
Watching this week's #Apprentice from the YouTube space and enjoying myself by sitting here shouting "BEEN THERE." It's the little things.
— Daniel J. Layton (@DanielJLayton) October 29, 2014
Photo credit: BBC/Boundless