Google’s newest YouTube Space will open in November, and TenEighty has exclusive photographs to give you a virtual tour.
The new studio in New York will host events and masterclasses from industry experts, giving creators a place to connect and work on ideas together. The Space aims to provide the facilities to allow YouTubers’ ideas to be turned into reality.
The Space hosts three enclosed soundstages, post production facilities, areas for collaboration and teaching, as well as an exclusive BrandLab. There is also 300,000 linear feet of cables running throughout YouTube Space NY in order to maintain its complex technical setup.
The studios will also hold permanent and rotating sets for creators to use. For Halloween, two semi-permanent ‘House of Horrors’ sets have currently been rigged, inspired by director Guillermo del Toro.
The BrandLab is a facility led by Google which hosts workshops to help advertisers with online media and also allow them to experiment by trying new ideas with digital technologies. This is the first to be in a YouTube Space, and the third BrandLab in the world after San Bruno and Paris.
Workshops that have been hosted in BrandLabs so far include General Mills (Cheerios and Betty Crocker), Anheuser-Busch / Budweiser and State Farm.
Reception and creative spaces
The reception area not only contains sofas but also spare lights which are rigged overhead for storage.
Audio Production Suite
Adam Relis, Head of the YouTube Space New York stated: “[The space will be opened] with the goal of providing YouTube creators even more resources, tools and guidance to unleash innovation and encourage experimentation.”
“By removing the barriers to production, we hope to inspire you all to try out new creative concepts and show formats, as well as deliver even more of the great videos and series your fans love.”
The Space will officially open on 6 November 2014, and will be open for creators Monday to Saturday 9:00-21:00.
There are currently three existing YouTube Spaces in the world: in London, Los Angeles and Tokyo. Since their launch there have been over 6,000 videos created in YouTube Spaces, and over 30,000 people have attended over 450 workshops worldwide.
For more information about any of the YouTube Creator Spaces go to youtube.com/space.