Zoe Sugg has released her debut beauty collection which features a range of lifestyle products that aim to let buyers indulge in “bath and beauty loveliness”.
The brand new “Zoella” range shares its name with the creator’s YouTube channel, which has earned over six million subscribers to date. Zoe Sugg has been working on the range for the past year, but has been tight-lipped about the project until a blog post yesterday.
Zoe’s debut collection features a “Fizz Bar” fragranced bath fizzer made up of 8 small cubes “for some much needed ‘wash your cares away’ me-time”. Also in the collection are a “Creamy Madly Dreamy” body lotion, “Soak Opera” bath soak and shower cream, and “Let’s Glow” fragranced candle.
The fragrances within the collection offer a selection of scents from fruity notes like grapefruit and wild strawberry to florals like jasmine and violet. The range also features Zoella-themed beauty bags, one of which exhibits a guinea pig, a nod to Zoe’s Pippin and Percy.
The final product in the range is a “Blissful Mistful” body mist which is enriched with Vitamin E and fruit extracts and is described as “bliss in a bottle”. The mist features “fresh & fruity top notes of Wild Strawberry & Grapefruit, a floral heart of Violet, Jasmine and Gardenia and a Vanilla infused musky base”.
Zoe has been outspoken about her anxiety, once appearing on This Morning to talk about it, and has cited the condition as an inspiration for the range. She wished to “create a range of products that would aid the mind as well as the body”. They are also designed to be affordable, with prices between £4 to £10.
Describing the collection, Zoe said, “When life catches up with us we all need space to dream and indulge, so I have created my own special range of bath & beauty loveliness to help you find your happy place. Simple, sweet and fragrant treats with uh-may-zing scents and utterly adorable packaging, it’s all just too precious not to share! So, breathe deep, be yourself and drift away on a calming cloud of serene scents, dreamy creams and a fun pop of froth and fizz – trust me, Instant Happy!”
Zoe launched the range at an event in London last night. She was supported by her boyfriend Alfie Deyes and fellow YouTubers Tyler Oakley, Dan Howell, Phil Lester, Hazel Hayes, Louise Pentland, Marcus Butler, Joe Sugg, Jim Chapman, Tanya Burr and Louis Cole.
— Tyler Oakley (@tyleroakley) September 25, 2014