Former TenEighty cover star Lindsay Atkin is one of several YouTubers involved in the new ‘Read on. Get on.’ campaign, which aims to improve the reading skills of children.
Vloggers have been asked to dress up as their favourite book character and talk about why they love that particular book, to help raise awareness for the campaign.
According to Save The Children, one in four children left primary school last year without being able to read fluently, with that number rising to two in five for poorer children.
The ‘Read on. Get on.’ campaign aims to boost future prospects for children by improving their reading skills. Save The Children hopes to have every child in Britain born this year reading well by the time they reach secondary school in 2025.
The Born To Read programme funded by Save The Children hopes to provide 7,000 more reading assistants across schools nationwide.
See the video produced by Save the Children for the campaign below: