What’s this Creator Day all about then?
Here’s TenEighty’s fun and fast photo recap of Summer in the City’s content creator focused day. Really we went along to nosey around the venue before madness strikes on Saturday… oh and to try our luck with Luke Cutforth. We will make him love us.
Welcome to Summer in the City at Alexandra Palace! ‘We Hope You Have An Amazing Weekend!’ the sign reads. We were surprised to see Pikachu at the event, after all he kept it very quiet on social media. What a pleasant surprise!
We caught Ed Stockham – YouTube’s equivalent to Jesus, a true prophet amongst mere mortals – showing Jackson Perkins how it’s done.
We’re worried Jackson won’t be able to call himself a musician after Ed upstagged him for a rendition of Royals by Lorde, so TenEighty extend our support to Jackson in the following months. Don’t beat yourself up about it boy, we all can’t be as good as Ed Stockham.
A Creator Day highlight was the highly anticipated Working With Brands panel. SRS BSNS.
Listening to the panel members horror stories of working with brands clearly tickled the audience. That’s right, panels CAN be fun. They’re a laugh a minute! Sorta.
(Just look at all those happy faces, apart from the moody bandana guy… he’s barely managing a smirk. Shameless!)
As far as YouTube line-ups go, the Working With Brands panel was pretty epic. Tyler Oakley, PJ Liguori and Wot Fanar from NerdCubed all on one table.
And guess what? SORTED Food was over on the other table. Summer In The City pulled out all the stops for Creator Day!
Let’s just take a second to step back from our YouTube content creator persona and admire this picture. *Sigh* He’s so dreamy… and PJ isn’t bad either.
Attendees were asked to fill out a YouTube Questionnaire at Creator Day. Don’t tell anyone, but we covered ours in willies and put it under the name Barry Aldridge. Teehee.
It’s safe to say Luke Cutforth might need to change his username. NotSexy? The longing stare, the eye-contact, that hair… it’s just TOO much.
Creators were approached by various media outlets and freelance videographers to talk about their channels and their YouTube journeys. Ryan O’Connor is not one to shy away from an interview… wait…
You know you’ve made it as an event when DISNEY want to attend. We’re not entirely sure what Disney are flogging at Summer In The City, but there are occasional bursts of Let It Go from Frozen blasting out – so we’re not complaining. (We wonder when that giant Lotso will get nicked…)
The beauty of Summer In The City is the range of activities. Bored of the drawing tables? Finished your bite from the food vans? DriveClub let creators hop in the driving seat and put the pedal to the metal. Zoom zoom.
YouTube GIANTS Maker Studios were in attendance at Creator Day. Normally we’d make a joke here or say something really sarcastic, but nobody messes with the big boys, not even TenEighty.
Doug Armstrong, Chris Bingham and BigFrame were among attendees to the Networks panel at Creator Day. Is being signed to an MCN essential? Is it the right choice for every channel? You’ll have to wait for our article on the panel to find out. Ooh, we tease.
It was only a matter of time before Deputy Editor Alex Brinnand and Editor Teoh Lander-Boyce parodied a cover of their own magazine. How original… good work chaps.
Didn’t you know we were selling physical copies of the magazine at Summer in the City? I know, we’ve totally kept that one quiet. *cough* Come see us at our stand this weekend!
Look! Goodies! They gave us goodies! Yeah, see, this is really what that extra bit of dollar paid for. It also came with a bag of crisps and some sweets which everyone went bananas for… (mainly because the food stalls were closed today, apparently their was a food stall vendor strike happening nationwide that caused mass walkouts… well, we might be making that bit up.)
Conclusions?
Overall a success – apart from the food vendor thing, that was crap. Lots of industry based panels, and a great opportunity for serious content creators to get the answers they really need from networks, brands and YouTubers themselves.
It was a far more relaxed day than we imagine any of the others will be. Everyone was calm and easy to approach. There was no screaming. We can only hope the rest of the weekend will be like today. Wait, who are we kidding, it’s going to be ballistic, isn’t it?
Photos by Olly Newport.
